Do you have a story behind your company name?

Our name actually has a double meaning - not only is it half of the name "Minerva-" goddess of wisdom and trade, but also in Portugese, "Erva Mate" means "yerba mate," which is the herb we specialize in. As our menu draws inspiration from around the globe, so does our name.

Please tell us how you got started?

We started as a full-service farm-to-festival concessions business. When we saw how popular our "ginger mate limeade" was, we were really inspired to share the unique joy of yerba mate with as many people as possible. We flipped over our "Veggie Burgers" banner, painted "Ginger Mate Limeade" on the other side, and went to the farmers' market.

That is awesome! Do you have a favorite part of the maker process?

Our favorite part is witnessing the transformation of our yerba mate bases into the refreshing and delicious elixirs we're known for.

What inspires you to create?

The challenge of introducing people to a new flavor they may not have tried before is what gets our creative juices flowing.  

Do you have a favorite flavor you have created?

The Tulsi-Passion is probably our favorite item because it has a great depth of flavor that is unparalleled.

Oh intriguing! What is a typical day like in the studio for you?

A typical day includes a lot of measuring, mixing, pouring, and taste testing.

Sounds fun and tasty! What do you love most about California?

We love California for its diverse topography: nowhere else can you find beaches, mountains, and deserts within driving distance. We especially love Pasadena for being so welcoming to our first brick-and-mortar storefront.

Located at 2377 E. Colorado Blvd Pasadena, CA 91107

Yes congratulations on that achievement! Do you have anything special that you will be bringing to Jackalope?

We will be bringing our classic menu, and maybe a fall-themed surprise seasonal flavor.

We can’t wait to see you in person this November 20th & 21st when Jackalope returns to Central Park, Pasadena.

Where to see more of Erva Brew Co

Website | www.drinkerva.com

Instagram | @drinkerva

To start us off, tell us more about Gogh Jewelry Design;

I’m Szilvia Gogh, founder of Gogh Jewelry Design. I’m a professional SCUBA diver, stuntwoman, yogi, cancer survivor and mom. I started my jewelry design business 20 years ago because I love beautiful things, but as an active woman, I couldn’t find any silver jewelry inspired by the sea, that was both meaningful and functional - so I started creating jewelry myself. I wanted to wear jewelry that reflects my passion for the ocean, my love for travel and jewelry that keeps my positive outlook on life.

Please tell us how you got started?

My friends and family were always skeptical when I shared my visions and dreams about traveling the world and making a living of my passions: scuba diving and creating jewelry. I didn’t want to end up like most people around me. They also had amazing dreams and visions, but ended up living in “reality.”

I did not want my potentials and opportunities pass me by. My source desire is to be happy in my own skin. I believe that living out our dreams is the key to long lasting happiness. And at the end of the day, we all want to live happy – even during a pandemic 😉

My individually crafted pieces are meant to reflect your journey through life and help you gain the confidence you deserve.

Can you expand more on why your jewelry is healing?

My individually crafted jewelry is simple, yet elegant with uplifting messages and healing gemstones, meant to be worn every day and made to last a lifetime.
Every piece of Gogh jewelry is a reflection of free will, love for life and the experiences we face. Each necklace, bracelet or set of earrings is made of pieces of the earth that I find during my travels. I put my heart and soul into my creations in the hope that they make you feel beautiful and empowered.

✨My source desire: to be happy in my own skin and help others find long lasting happiness too.✨

Do you have a favorite part of the maker process?

Finding a cool piece of gemstone or seeing something that inspires me and come up with a piece. I do not draw or plan, I usually just jump in, try this, try that... until I love the piece and wear it.

What inspires you to create?

LIFE and my part in the big picture. I marvel Mother Nature’s creativity, the colorful and even bizarre critters. As time passes, my mind tunes out the every-day-thoughts and I truly enjoy each and every moment.

Sometimes I see exciting animals, such as sharks, dolphins or octopus, dive ship wrecks or under ice. But, even a dive in a murky lake with nothing really to see - fills my soul with the energy of the water.    

Being underwater is like living in another dimension of my life. Beneath the water is actually the one place where I can switch off my mind and not think. Some call it a meditation 😉

Empowerment through teaching people scuba diving and the jewelry I create - has always been important for me. It’s all about being confident in your own skin and not to yearn to be someone else, live somewhere else or look like somebody famous...

Do you have a favorite piece you have created?

My current favorites are: Master Healer Crystal Necklace with Healing Gemstones. When I am wearing this necklace, I feel that I am getting all the help I need. I am experiencing a change that comes from within, always working on the energies I happen to lack at the moment. When I am stressed out, I feel the calming of Amethyst. When I am fed up with a situation, I feel that Labradorite is bringing a positive change in my direction. When I need to feel my amazon women power, I rub on the Amazonite beads. And of course, I can always use the protection that Jasper brings in and the luck that comes with Turquoise.

What is a typical day like in the studio for you?

I work in my home studio. So I get up 6-7ish, grab my cafe and start my day with my crystals while the house is quiet. I’m also a professional SCUBA diver and stuntwoman, so there are days when I am in the water. There are days when I design the new pieces, make them, photograph them... it really depends on the day ;-)

What do you love most about California?

The weather, the opportunities, the diversity. I came here for 2 weeks, 20 years ago ;-) As a matter of fact my first job was in Burbank and I lived in Pasadena. I even took some fun classes in the Pasadena City College and achieved a Photojournalism Degree.

A woman of many talents! Is there anything special you would like to add?!

Wear some creativity while helping children explore theirs!

Gogh Jewelry Design is a unique line of stunning jewelry made from nature’s most basic elements that inspires, gives back and celebrates life.
If the unique design of this jewelry doesn’t evoke these feelings, perhaps their purpose will. One percent of all Gogh Jewelry Design sales go to support projects by funding beads and jewelry making supplies for disadvantaged kids in gang influenced areas in Los Angeles

We can’t wait to see you in person this November 20th & 21st when Jackalope returns to Central Park, Pasadena.

Where to see more of Gogh Jewelry Design

Website | https://goghjewelrydesign.com/

Instagram | @goghjewelrydesign

Do you have a story behind your company name?

When I first launched my Etsy store I offered two types of products: macramé and mirrored pieces. So my company name is a "play on words" that incorporates the knots of macramé and disco in the mirrored pieces.

Funny! Please tell us how you got started?

The Knotty Disco started as a side hustle while I was still working as a marketing executive for a fashion brand in 2019. I would create pieces after work and on the weekends. In March 2020, when COVID-19 hit, the brand fell apart and the entire company was laid off. Over the next few months I dedicated myself to my Etsy store and made the decision to be a maker full time. It was the best decision I've made. Nothing makes me happier than getting up every day and creating with my hands.

What is your favorite part of your maker process?

Dreaming up new product ideas! I love everything about the creative process when I design new items. It's when I get to use my imagination and all my creative juices!

What inspires you to create?

More like WHO inspires me to create :) Both of my grandmothers as well as my husband inspire me to create every day. My maternal grandmother is also a maker and a plant lover. She worked with ceramics for decades. The love for disco comes from my father's mother. She can still dance to the Bee Gees all night! And my husband who supports me and pushes me to keep dreaming and keep creating.

A good support system is everything! What is a typical day like in the studio for you?

Lots of mirrors and lots of knots! Most of my products are made to order on Etsy so I typically will work on my orders for the day and answer any customer questions that come in. My favorite items to make are the planters. I listen to music and get into a groove. It can be tedious work sometimes but I enjoy it! I'm a bit of a perfectionist so each mirror piece is placed with a lot of care.

That requires a lot of patience I am sure! Do you have a favorite item you have created?

My largest planter that I named Ellie is my favorite for sure! I designed the 10 inch size after getting several requests from customers for larger pots. She is definitely a show stopper!

What do you love most about California? How about Pasadena?!

The sunsets! And our proximity to national parks. My husband and I are big campers and love getting out in nature. I've always admired how Pasadena still feels like a small town while being in a metropolitan city. The little stretch of Downtown is the best!

Yes we love Old Pasadena- so much to do! What will you be bringing to Jackalope?

A little bit of everything from my shop! I will have disco planters, disco hats, macrame plant hangers, terrariums, air plants, tie dye sweaters, stickers and plant trellises.

We can’t wait to see you in person this November 20th & 21st when Jackalope returns to Central Park, Pasadena.

Where to see more of The Knotty Disco

Website | https://www.etsy.com/shop/TheKnottyDisco

Instagram | @theknottydisco

Jackalope has been very fortunate to work with Brighter Future Charity since 2017. Brighter Future is a California non-profit that works with children affected by autism. Their organization pairs individuals with autism with skills coaches and volunteers at local events to help learn and practice social and professional skills. What we love about Brighter Future is their desire to help kids explore their creative passion! As they state, everyone has a gift to share.

We have had the pleasure to work with Ray’s Shack, Something Extra Candle Productions, and Vyara’s Art, three entrepreneurs a part of Brighter Future Charity. Since we can’t meet them in person this year, we wanted to give you a look behind their brands.

Ray’s Shack

Tell us a little bit about who you are and what you do:

My name is Ray Tate and I sell key chains and jewelry. 

Let us know more about your business name - how did you come up with it?

It's called Ray's shack and it's a charity for a brighter future to help kids to find there skills and talent and see how creative I am so they can do it too. I did this to show my lego minecraft videos on my youtube channel, RayTate1.

Ray wanted me to sign him up at street fairs so he could pass out a business card directing people to his YouTube channel about his Minecraft LEGO World that he built. I explained to him that the booths cost money and that most of them were for artists that made something. I suggested he use my old jewelry making supplies to create some necklaces. He did his first show with six necklaces. That was four years ago. After three shows, he said “I need to make keychains, people keep telling me they don’t wear jewelry” I was most impressed by this. I sold jewelry at craft fairs for nine years and it never crossed my mind to diversify and I heard that for years. I’m so proud of Ray and how much he has grown. He is quite the salesman and very creative. 

What makes your business unique to the industry? 

I take old toys and make key chains and holiday ornaments for a recycled idea and I like doing it.

What is your favorite part of what you do?

See what creative ideas I have to make recycled new jewelry creations from broken and donated jewelry. Finding favorite characters for children and for adult customers to bring back childhood memories. 

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Something Extra Candle Productions

Tell us a little bit about who you are and what you do:

We are lifelong friends and candlemakers who have Down syndrome.

After taking candle classes, we decided to give our own business a shot. We make soy and beeswax candles with hemp wicks.

Let us know more about your business name - how did you come up with it?

Our business name is Something Extra Candle Productions. We were both born with an extra chromosome, so something extra is fitting. We also try to include tea-lights or other small candles with orders.

What makes your business unique to the industry? 

Some of our candles are in unique containers, some are hand painted and some have one of a kind labels we create. We also make labels for customers with personal photos of families, pets, art etc. 

What is your favorite part of what you do?

We like being creative, thinking of new ideas and trying to improve!

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Vyara’s Art

Tell us a little bit about who you are and what you do:

My name is Vyara, and I create original art.

What makes your business unique to the industry?

My business is unique because I create canvases using paint, duct tape, fabrics, acrylic medium, and found objects, that tell stories about characters I created. My canvases are imaginative and colorful, and my stories are particularly unique because I’m on the autism spectrum, so my imagination and perspective is unique.

What is your favorite part of what you do?

My favorite part about creating art is seeing my imagination come to life, and sharing my stories with others.

Learn more about Ray’s Shack / Something Extra Candle Productions / Vyara’s Art:

https://www.etsy.com/shop/RaysShack

https://www.etsy.com/shop/somethingextracandle

https://instagram.com/somethingextracandles?igshid=17e2vfduao1zy

https://www.etsy.com/shop/VyarasArt

Learn more about Brighter Future Charity:

http://brighterfuturecharity.org/

Whether you are staying home and taking a relaxing staycation, or heading somewhere for your spring break; we have our top picks to help make your travels and adventures easier wherever they may be!

NEXT UP:

APRIL 25TH & 26TH
10AM - 5PM

CENTRAL PARK
275 S RAYMOND AVE, PASADENA CA 91105

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Towel

Wonderfouta
Price: $14+

Lounging by the pool, or heading to the beach? Make sure to add some color to your towel or hair wrap with Wonderfouta!

https://wonderfouta.com/

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Montsera Ring

Minkara
Price: $75

The perfect statement ring that screams tropics! Even if you are just staying at home, your hand can look like it is in the Bahamas!

https://minkara.life

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Lapis Midi Ruffle Dress

From Mila
Price: $85

Every vacation deserves a new outfit! Inspired by the majestic blues of Greece, explore comfortably while looking gorgeous as ever.

https://frommila.com

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Fanny Pack

Sixth & Co
Price: $55

While traveling it is important to keep your personal effects close by. Keep your hands free and things safe with this awesome colorful fanny pack!

http://sixthandco.com/

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Sandals

Roho Goods
Price: $97

Hitting the beach, exploring the town? Make sure your feet are both stylish yet comfortable for wherever the day may take you!

https://rohogoods.com

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Illuminating Sun Shield

Belle & Beast Organics
Price: $39

Featuring natural SPF put this on in the morning for a dewy glowing look that while at the same time is protecting your skin.

https://belleandbeastorganics.com

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Florida Onesie

Scoutberry Shop
Price: 22.95+

Going somewhere new?! Get a custom onsie with your destination stitched on it. Take it one step further and get a matching tank top!

https://www.etsy.com/shop/scoutberryshop

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National Park List with Checklist

Erin Vaughan
Price: $23.75+

More of an explorer then beach goer? Keep track of your adventures with this map and checklist of the national parks!

https://www.etsy.com/shop/ErinVaughan

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We know you have heard us say that there is something for everyone at Jackalope- but it is true! Whether you’re shopping for your grandmother, boyfriend, daughter, or family pet, we have put together a list of some of our favorite one of a kind gifts you can find at Jackalope Pasadena!

NEXT UP:

APRIL 25TH & 26TH
10AM - 5PM

CENTRAL PARK
275 S RAYMOND AVE, PASADENA CA 91105

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Moonstone Teardrop Necklace

Arivka Jewelry
Price: $125

For the Girl in your Life: Diamonds are a girl’s best friend….although who thinks they are overrated? What about a unique gem that is hand crocheted using 14kt gold fill wire and chain?!

https://arivkajewelry.com

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African Indigo / Shibori mix: The Portland Kimono

Parkersimonnedesigns
Price: $275

For the Girl in your Life: Shibori is having its moment, and add that to this versatile kimono and you have a new wardrobe staple!

https://www.etsy.com/shop/parkersimonnedesigns

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Whisky Premium Beard Oil

Spiffy Rebel
Price: $21

For the Father/Son/Brother: Women are not the only ones who enjoy to be pampered- men also like to get in on the action. This is perfect for anyone who has a beard, and if that is not manly enough it has a Scotch Whisky fragrance!

https://www.etsy.com/shop/SpiffyRebel

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Lakers Photograph

Worn But Not Forgotten
Price: $119

For the Father/Son/Brother: For any sport fanatic, Worn but not Forgotten has a piece for you! Using vintage t-shirts perfectly folded to create one collective art piece.

https://wornbutnotforgottensportsart.com/

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Harness

Hey Puppy
Price: $29+

For the Family Pet: Do not let your best friend be caught in a drab harness, get one that speaks to their personality!

https://heypuppy.dog/

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Meeko Cat Hammock

Wallflower Shop
Price: $35

For the Family Pet: Cat lover? Spoil your baby with this cat hammock. Hang it under a table or by the window, wherever their heart desires.

https://www.wallflowershop.com

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Ice Cream Bowls

Kathryn Hillier Ceramics
Price: $25

For Anyone: I scream, you scream, we all scream for ice cream! Mint chocolate chip anyone?!

https://www.kathrynhillierceramics.com

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Salted Caramel Brownies

Broadway Baker
Price: $35

For Anyone: If this photo doesn’t make your mouth water, then how about the fact that this brownie was featured in O, The Oprah Magazine?!

https://broadwaybaker.com

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“I don't trust anyone who doesn't laugh.”
― Maya Angelou

We could all use a laugh some days and one look at these goodies will turn that frown upside down!

NEXT UP:

APRIL 25TH & 26TH
10AM - 5PM

CENTRAL PARK
275 S RAYMOND AVE, PASADENA CA 91105

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Fake It Til You Make It Card

Black and White and Red All Over
Price: $4.25

Laughter is contagious so send this greeting card to anyone who may need to crack a smile.

https://www.blackandwhiteandredallover.com/

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Quarnhole

Public Slybrary
Price: $59.99

How can laughter not be possible when you are hanging out with friends playing Quarnhole (think cornhole with quarters!) ?

https://www.publicslybrary.com/

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Pet Caricature

Pawprints by Nina
Price: $20+

On the worst days our pets can always make us smile, get a custom caricature that you can keep with you.

https://www.ninalutzart.com/

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Boooost T-Shirt

Story Spark
Price: $27

Sloth with a jet pack…..do we need to say anything more?!

https://storyspark.com/

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Hi & Vulcan Salute Studs

A.M. Jewelry Studio
Price: $39.99

Now even your ears can spread cheer with these cool hand earrings!

https://amjewelrystudio.com/

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Tit-Do List

Tit Do List
Price: $10

Put some laughter into your to do list and you will almost forget you are doing chores!

https://www.titdolist.com/shop

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Can’t Hear you, Counting Money Print

Squshies
Price: $12

Someone have a bad day at school?! This silly print is sure to help crack that grin.

https://squshies.net/

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Fried Egg Coasters

The Funky Moon
Price: $30

Have a bad day? These coasters are the perfect accessory to add while you are having a nightcap.

https://www.etsy.com/shop/TheFunkyMoon

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Pasadena has been home to Jackalope for over 5 years now. In that time we’ve grown quite fond of the city and the things that make it so unique and easy to love.

Here are a few of our faves:

NEXT UP:

APRIL 25TH & 26TH
10AM - 5PM

CENTRAL PARK
275 S RAYMOND AVE, PASADENA CA 91105

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The Rose Parade

One of the things Pasadena is the most famous for has got to be the Rose Parade.

Insider tip - skip the cold and early morning, and go check out the floats up close after the parade has finished when they’re all parked for public viewing on Sierra Madre Blvd.

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Hike Eaton Canyon

It’s always a mystery if there’s going to be a small trickle or a decent sized waterfall at the end of your hike. You won’t know until you get there!

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The Huntington Library

Nothing beats those gardens! Fun fact, the final phase of the Huntington’s Garden of Flowing Fragrance will make it one of the largest classical-style Chinese gardens in the world!

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Explore Old Pasadena

Spend the afternoon shopping in Old Pasadena, where there’s a little bit of everything. Some of our favorite shops to check out: Gold Bug, Homage, and all of the cute spots within One Colorado’s cute courtyard.

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Pasadena Playhouse

Mixing up some weekend activities with a live play at the Playhouse can be a great time for all. Pasadena Playhouse hosts events throughout the year in their beautiful theatre in the heart of Pasadena.

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Grab A Bite To Eat

Pasadena has such a wide variety of food and drink options. Here are a few faves in different categories:

Me + Crepe is a wonderful twist on crepes. This Chinese street food is not to be missed. One spicy bbq pork crepe, please.

Eats on Madison (Formerly Kitchen United) has a little something for everyone. Best place for the family where no one can agree on what to eat. It’s takeout style, but there are tables to sit at should you want to eat on-site. Grab yourself a grilled cheese with a side of spicy tuna crispy rice while your buddy enjoys a gyro. Everyone’s happy.

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Architecture

If you are a sucker for architecture, then take a ride through Pasadena and you will not be disappointed. From City Hall, to Frank Lloyd Wright and The Gamble House designed by Greene & Greene- Pasadena is full of architectural gems.

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Norton Simon Museum

Previously known as the Pasadena Art Museum, the museum houses more then 11,000 objects making it known internationally.

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Rose Bowl Flea

When we want to go thrifting or score some vintage treasures, we look no further then to go to the Rose Bowl Flea. Happening the second Sunday of every month, the Rose Bowl flea is one of the most famous markets in the world.

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Colorado Street Bridge

I think one of the most beautiful views is from the Colorado Street Bridge! With its arches rising 150 feet, it was once regarded the highest concrete bridge in the world. I also may have a soft spot for it because the bridge was featured in Full House during a bungee jumping scene!

As we gear up for our sixth year, we want to celebrate the cities we call home with some interesting facts about each of them.

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The Cheeseburger Legend

Rumored to have been created in 1924 by a 16 year old at his father’s restaurant, The Rite Spot, in Pasadena.

However, the name “cheeseburger” was trademarked in 1935 in Denver CO.

So… where did the cheeseburger really originate? Pasadena, Denver, or somewhere in between? One thing we know is, it probably wasn’t in Burbank.

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Holidays in our cities

Every New Year is marked with the famous Rose Parade in Pasadena. Ever since it began, organizers have promised never to hold the parade on a Sunday in exchange with a pact with God that it not rain out the parade. In it’s 130 years, the parade has yet to be rained out!

Later in the year, where can you find one of the largest St. Patricks day parades? I bet you did not know that Denver has one of the largest parades in the country! Celebrate Irish culture and the start of Spring.

We are all about supporting local artisans and we would consider Norton's Winter Wonderland in Burbank as one of them! This fabulous Christmas display has been going on for more than 50 years. There are more than a dozen handmade displays including a ferris wheel, see-saw, train, angels, and carousel within.

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Historic Locations

Pasadena Ice House is the oldest comedy club in the US. It’s also home to the first ever Trader Joe’s (with the world’s tiniest parking lot), and Vroman’, the longest independent bookstore which has been open for over 120 years.

The oldest remaining Bob’s Big Boy is in Burbank and was officially declared a historic landmark in 1993.

Meanwhile, Denver is home to the unsinkable Molly Brown’s house! The activist and philanthropist who survived the historical sinking of the Titanic.

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On the big screen

Home to three major motion picture studios, Burbank could be named the movie capital of the world. It is also home to Walt Disney Animation studios who released the first fully animated film, 1937’s Snow White and the Seven Dwarfs!

Pasadena plays home to many on the big screen: The Gamble House = Doc Brown’s house in Back to the Future, Pasadena City Hall = HQ for Parks and Rec, Pasadena Central Library = The Law Library in Legally Blonde, and many more!

We can’t count Denver out though- Die Hard 2 was filmed at the old Stapleton Airport, and the stadium in Blades of Glory is the Pepsi Center. Yippee-ki-yay!

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Animals

What’s with the squawking? Wild parrots fill Pasadena and urban legend has it that the exotic flock began with birds that escaped a burning pet store, or were released from Busch Gardens when it closed.

You wouldn’t expect horseback riding to be so popular in the middle of the city, but Burbank is home to a large equestrian park and provides over 50 miles of trails!

Denver is the city of dogs. No, really! It was reported that Denver has more dogs than children. There were about 158,000 dogs in Denver, and only 140,000 children according to the last U.S Census.

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#jackalopepasadena is ready to kick off the holiday shopping season. With that, we have some of our favorite picks to get you in the gift-giving spirit for any gathering you may be heading to!

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Custom Pet Caricature

Pawprints By Nina
Price: $20+

The perfect gift to someone who adores their furry friend! Get a gift from the heart with a custom pet caricature.

https://www.ninalutzart.com

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Rose Cardamom Berry Cookie Dough

Hopf Chocolate
Price: $18.50

Give the gift of deliciousness with this cookie dough. Not your typical dough though, this is great on apples, yogurt, even toast and fruit!

https://www.hopfchocolate.com

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Wreath

Aberdeen Dry Floral
Price: $

Dress up your hosts walls and deck the halls with a gorgeous handmade wreath!

https://www.aberdeendryfloral.com

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Dog Paw Christmas Stocking

Ghost Eye Designs
Price: $36

Spread the holiday spirit to all. Everyone needs a stalking- even the four legged kind, after all it is their home too.

https://www.etsy.com/shop/GhostEyeDesigns

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Gracie The Sloth Ornament

Squshies
Price: $26

Kid friendly and cute to boot. Find a plethora of animals and mythical creatures to satisfy anyone!

https://squshies.net

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Wine Tote

K. Wilson Baskets
Price: $100

Forget milk & cookies, got wine? Pair this beauty with your favorite bottle and you will always be invited back.

https://www.kwilsonbaskets.com

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Glass Christmas Tree

Glassworks By Mary
Price: $28

Oh Christmas tree, oh Christmas tree… send holiday spirit to any space large or small!

https://glassworkbymary.com

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Gremlin Holiday Cards

Miranda Dressier
Price: $20

Have some fun this holiday with these gremlin greeting cards! Bright light, bright light!

https://www.etsy.com/shop/mirandadressler

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Don't miss your chance to shop all of our Jackalope Pasadena artisans in person this November 16th & 17th . Click below to add us to your iCal calendar!