Meet the Pasadena Jurors: Brent Turner!
Brent Turner: The Campbells PR / Beer and Tall Buildings
Q: Tell us a little about yourself & your background in the arts & crafts world:
A: I remember the moment distinctly: I had just returned home from a month-long tour with my band. I quit my day job at a PR agency to head out on the road and now here I was, back home, scared shitless about bills, staring blankly at my computer. PR was the only profession I really new. So I decided to open my own consultancy and promised myself I'd only work on things I loved. These things were (and still are) art, design and architecture.
Q: Tell us about a few favorites of yours:
A: That's easy. Wilderness, dense cities and beer. British ESBs (and their California pale ale analogues) to be exact.
Q: What do you love most about the handmade movement?
A: I love the intentionality of the handmade movement. Time in quiet contemplation almost always leads to brilliant ideas. And I think the protracted handmade process facilitates that type of introspection.
Q: What is the most important feature in an artist's application for you?
A: I look for 3 things in any creative work: concept, craft and heart. First, is there an original idea or an original progression of an existing idea? Second, has the artist developed his or her craft to the point that it induces a sense of wonder or respect for the work in front of you? Third, does the work speak to some level of universal truth? This is the heart of a work. It should be self-aware but not self-conscious. It will certainly be flawed too, but somehow perfect in that state of imperfection. Everyone has heart. But putting our hearts into our work is the hardest thing to do.
Q: What are you most looking forward to in being a part of the Jackalope Arts jury?
A: I'm looking forward to that rush of seeing new work. I liken it to watching the Lakers (well, the Lakers of old) in the playoffs. With every shot, there's a rush of the unexpected. Not every shot goes in the basket, but you're always hoping. I feel that way about art and artists too. Not every work is a slam dunk…yet. But you always see the seedling of something greater to come. That's really exciting to me.
Q: Where can we find out more about you?
A: My career has shifted into copywriting now, which means my craft is writing propaganda for organizations and individuals. And I'm resuscitating a podcast I started years ago with Coagula Art Journal called Beer & Tall Buildings. It's loosely described as "drinks and conversation with thinkers and creators." Now that I've admitted I'm bringing it back publicly, I can't back out now. So check it out (and links to recent copywriting work) at www.BeerandTallBuildings.com.
Overhead image of the Palm Springs Fine Art Fair