How to Setup a Smaller Booth Space

A smaller booth space does not mean that you should forego a good display. A booth should feel as though the shopper is stepping into a brick & mortar shop, and that is still possible even with just a table display.

Just as in a large booth, it is important to create a display that allows the eye to roam. The shopper will get a feel for your brand and products based on your initial presentation. You want to stop them in their tracks!

Here are our best tips when setting up for a smaller booth space.

1. Branding & Signage: Don’t skimp on the signage even when going tiny. Utilize the space behind you for a banner, or how about a custom branded table cloth. Think outside of the box when it comes to signage.

2. Utilize Vertical Space: You can only go so wide, but how about up! If using a table, set shelving on top of it to help draw the eye up and display more product. You can also utilize shelving behind you, or grid panels to store more product/signage.

3. Decorate: Don’t just set your items out, carry your brand throughout your display. Use multi levels and keep it tidy and inviting. Do you have a rugged vibe, maybe use wood and metal throughout your display. Adding greenery, table linens, and other personal touches can help you to stand out.

4. Think outside of the box: Use non-traditional elements when displaying product. Think peg-board, grid panels, bookshelves, room dividers, apple crates, and more when creating a display.

5. Avoid Clutter: This is especially important in a smaller booth space. Make sure everything is tagged and labeled, customers can be too shy to ask for information so make sure it is easy to identify.

6. No tent, no problem! If you are outside and want a booth covering in case of weather, how about using a patio umbrella. Here are a few cool option for a smaller space.