Meet Serendip Box Inc

Do you have a story behind your company name?

This was my second time starting a business. With my first, I spent a lot of time brainstorming and perfecting the name, but the business wasn’t successful. The second time around, I did the opposite—I didn’t want to procrastinate. I chose a name without overthinking it, and that decision helped streamline the entire process of starting and running the business. Now, 10 years later, I see how moving forward quickly and decisively was a key to my success.

How did you get started? 
I initially tested selling a variety of products on Etsy. Back in college I sold pet jewelry, so I restarted that business using materials I still had on hand. From there, I continued experimenting with different products to see what would resonate.

What is your favorite part of the maker process?
Over the past decade, my favorite part of the maker process has evolved. I used to love working on custom products, many of which became part of my collection. Now, I really enjoy sourcing materials. We’ve built design spaces filled with so many different materials that inspire me and my team.

What inspires you to create?
It’s simple—what inspires me to create is the demand from my customers. Their interest and requests drive me to keep offering new and unique creations.

What’s a typical day like for you in the studio?
Before my kids were born, I spent long hours in my room from morning until late at night, working on custom orders that often became part of my collection. Having children made me realize I needed help with orders, which in turn helped me grow my business. It allowed me to shift focus to sourcing materials, designing, and building the right team to collaborate on everything from design to e-commerce.

What’s your favorite item you’ve created and why?
My favorite thing to do is painting and adding filigree designs and rhinestones to masks. I absolutely love it. Even when things get hectic around me, the process feels meditative and calming. 

What is the hardest part for you as an artist?

For me, designing is the hardest part because I want to design something authentic, unique, and innovative. 

What will you be bringing to Jackalope? 

I hope to bring a bit of whimsy and fun to Jackalope. My wish is that through the serendipity of discovering my products, customers find joy in those unexpected moments when they come across something that speaks to them and creates lasting memories for them, and their loved ones.

Anything special you’d like to share? 

I’ve found that collaboration has been the key to even the smallest successes. From working with photographers who bring my products to life visually, to hiring the right people to help with orders, every person involved plays a part in shaping and reshaping not only my creations but the direction of my business. These collaborations have allowed me to grow and evolve over the years, reminding me that no business is built in isolation—every success is truly a shared one.

Find Serendip Box Inc at Jackalope Pasadena on November 9th & 10th, 2024

www.higginscreek.com