Pasadena Vendor Spotlight: Broadway Baker

Where did you get the name "Broadway Baker"?
I used to sing + dance on Broadway and that’s where the name Broadway Baker comes from.

How would you describe your style?  Are there any artists / designers that you particularly look up to?  
Handcrafted, artisanal and baked to order.  Using family recipes, we create our goods with premium, local + organic ingredients.  I grew up baking with Mom, Dad + Grandma O.  Along with them, I admire Ina Garten’s style of simplicity, pure, beautiful and delicious!

What do you feel makes your work unique and truly your own?   
We bake everything fresh to order.  Three generations of family recipes make up our offerings and we create our goods with premium, local + organic ingredients.  We support 3 dedicated charities and donate a portion of all sales to them.  As much as we possibly can, we use eco-friendly packaging for our goods.  We deliver locally and we ship nationwide.  

What sort of things inspire you? 
Where do you look for inspiration?  Nature inspires me.  Goodness inspires me.  People inspire me.  Good food inspires me.  I look to the change of seasons and harvests to create and bake with the freshest components.  

When do you feel the most creative?  
When I’m relaxed.

What is your creative process like?  
A lot of imagination + dreaming.  And trial and error and perfecting.  And FUN.

What's the coolest artistic tip you've ever received?  
Do what you LOVE.

Where can we learn more about you?  
You can follow along our journey on our website (broadwaybaker.com) and follow us on IG + FB @broadwaybaker  
We participate in a lot of local artisan and crafting events and those are all listed on our website on the EVENTS tab.  We’re also on Yelp